About


The Old Spot (1st Concept)
Restaurant Rebranding 
Fall 2019
The Old Spot is a hotpot restaurant located in Jersey City that I chose to rebrand. I created two design concepts to illustrate "Hotpot is less a dish than it is an experience."

The first direction conveys a cultural, casual, and cozy vibe by elaborating on Chinese stamp design, seal script, and traditional architecture.